WordPress SEO Checklist for Small Businesses: 12 Steps to Rank on Google

Search engine optimisation (SEO) is the work of helping Google understand your website so it can show it to the right people. You do not need to be a technical expert. Work through this checklist, step by step.

Foundations

1. Choose fast, reliable hosting

Slow sites frustrate visitors and are harder to rank. Good hosting is the base of everything else. See our guide to domain and hosting in Myanmar.

2. Use HTTPS (SSL)

Your site should load with the padlock. SSL is a basic trust signal for visitors and search engines.

3. Pick a clean, lightweight theme

Heavy themes with many animations slow down pages. Choose a simple, responsive theme and add only the plugins you need.

4. Make it mobile-friendly

Most visitors use phones. Check every page on a small screen: readable text, tappable buttons and no sideways scrolling.

On-page SEO

5. Write a clear title and description for every page

The title is the blue link in search results; the description is the short text beneath it. Include what the page is about and, naturally, where you work (for example, "Hotel in Yangon").

6. Use headings properly

Each page needs one main heading (H1) and logical sub-headings (H2, H3). This helps visitors and search engines scan your content.

7. Use simple, readable URLs

yourbusiness.com/services/website-design is better than yourbusiness.com/?p=123. Set permalinks to "Post name" in WordPress.

8. Optimise images

Compress photos before uploading, use descriptive file names and add alt text that describes the image. This speeds up the site and helps accessibility.

Content

9. Answer real questions

Write pages and articles that answer what customers actually ask. An FAQ section is a simple, effective start.

10. Publish helpful articles regularly

A blog gives you more pages that can appear in search. Focus on quality and relevance to your customers rather than volume.

Local SEO

11. Set up Google Business Profile

List your business with address, hours, photos and phone number. Keep details identical to those on your website. Read how to use Google Business and Maps.

12. Track and improve

Install Google Analytics and Google Search Console to see which pages get visitors and which searches bring them. Improve what works.

Summary checklist

• Fast hosting and SSL
• Lightweight, mobile-friendly theme
• Unique title and description on every page
• Clear headings and clean URLs
• Compressed images with alt text
• Helpful content and FAQ
• Google Business Profile
• Analytics and Search Console

SEO takes time — results build over weeks and months, not days. All WunderTEK packages include on-page SEO foundations, and our Platinum package adds advanced SEO and Google Business integration. See the packages or ask us a question.